If you’ve been shopping around for email marketing software, Moosend Pricing 2026: All Plans Explained + What You Actually Get Moosend’s pricing probably caught your eye. Starting at just $9/month with unlimited emails, it looks almost too good to be true. So what’s the catch — and what do you actually get for your money?
This guide breaks down every Moosend plan in plain English: what’s included, what it costs, who each plan is right for, and where the real value (and limits) lie.
Quick Summary: Moosend’s Plans at a Glance
Moosend offers three pricing tiers in 2026:
| Plan | Price | Best For |
|---|---|---|
| Pro | From $9/month | Small businesses, bloggers, ecommerce |
| Moosend+ | Custom quote | Growing brands needing add-ons |
| Enterprise | Custom quote | Large teams & high-volume senders |
All paid plans are billed based on your contact list size, not how many emails you send. That’s a key differentiator — more on why that matters below.
The Free Trial: What You Get Before Paying Anything
Before spending a cent, Moosend offers a 30-day free trial that gives you full access to all Pro features for up to 1,000 contacts. No credit card required.
This isn’t a watered-down demo. You get the drag-and-drop editor, automation workflows, landing pages, subscription forms, and reporting — everything. It’s the best way to know if the platform suits you before committing.
What happens when the trial ends? Your account and all your data stay intact. You simply choose a paid plan to continue. No automatic charges, no lost work.
Moosend Pro Plan: The One Most People Choose
The Pro plan is Moosend’s core offering — and honestly, it’s where the value story is strongest.
What’s Included in Every Pro Plan
Regardless of how many subscribers you have, every Pro account includes:
- Unlimited email campaigns and sends (no monthly caps)
- Drag-and-drop email editor with 130+ templates
- Marketing automation with visual workflow builder
- 32 automation triggers
- Pre-built automation “Recipes” (welcome series, abandoned cart, re-engagement)
- Landing pages and subscription forms
- Advanced segmentation by behavior, location, and purchase history
- A/B testing
- AI Writer for email copy and subject lines
- Web tracking
- Detailed reporting (click maps, geolocation, revenue per campaign)
- SMTP server
- Up to 5 user accounts
- GDPR compliance (EU-based data storage)
- Live chat support (Monday–Friday)
That’s a genuinely comprehensive feature set — especially for the entry price.
Pro Plan Pricing by Subscriber Count
Pricing scales with your list size:
| Subscribers | Monthly Price | Annual Price (save 20%) |
|---|---|---|
| 500 | $9/month | ~$7.20/month |
| 1,000 | $16/month | ~$12.80/month |
| 2,000 | $24/month | ~$19.20/month |
| 3,000 | $32/month | ~$25.60/month |
| 5,000 | $48/month | ~$38.40/month |
| 10,000 | $88/month | ~$70.40/month |
| 25,000 | $160/month | ~$128/month |
You can also save 15% with bi-annual billing (every 6 months) as an alternative to annual. Nonprofits get an additional 25% discount that stacks on top of these savings.
Important billing detail: Moosend counts unique contacts across all your lists, not duplicates. A contact in three different lists counts as one. This is a genuine advantage for agencies or anyone managing complex segmentation.
Pay-As-You-Go Credits
Not sending emails every month? Moosend also offers credit-based pricing — you buy a block of email credits rather than paying a monthly subscription. This suits seasonal businesses or those with irregular sending patterns.
Moosend+ Plan: Pro Features With Optional Add-Ons
Moosend+ sits between Pro and Enterprise. It’s designed for growing ecommerce brands and mid-sized businesses that need a few extra capabilities without committing to a full enterprise contract.
What Moosend+ adds on top of Pro:
- Dedicated IP addresses (for high-volume senders who need consistent deliverability)
- Transactional emails (order confirmations, receipts, password resets)
- Audience discovery features
- Advanced analytics based on customer data
- Priority support
- Custom reports (add-on)
- SSO / Single Sign-On (add-on)
- Team manager (add-on)
- Dedicated account manager
Pricing: Custom quote based on your subscriber count and which add-ons you need. You’ll need to contact Moosend’s sales team.
Honest take: The lack of public pricing here is a genuine frustration. If you want full transparency before talking to sales, the Pro plan is what you can evaluate independently. That said, if you need dedicated IPs or transactional emails, Moosend+ is worth the conversation.
Enterprise Plan: Built for Large Teams
The Enterprise plan is fully custom — pricing, features, and onboarding are all tailored to your organization’s specific needs.
Enterprise typically includes everything in Moosend+, plus:
- Custom onboarding and migration support
- Dedicated account management
- Advanced security features
- Custom integrations
- SLA-backed support
- Scalable infrastructure for very large contact lists (up to 1 million contacts)
At the top of the scale, Moosend’s pricing for 1 million contacts reaches around $5,840/month on a monthly billing cycle. For organizations at that volume, custom negotiations typically bring that down significantly.
How Moosend Compares on Price
The “unlimited emails” model is where Moosend genuinely stands out against competitors:
- Mailchimp charges more per month and caps monthly sends at 10–15× your subscriber count. Automation requires a Standard tier or higher.
- Brevo prices by email volume rather than contacts. Great for large lists with infrequent sends, but costs escalate fast for high-frequency senders.
- Moosend charges by contacts, sends unlimited emails, and includes automation on every plan from day one — no feature gating based on tier.
For a business sending 4–5 emails per month to a list of 5,000 contacts, Moosend Pro at $48/month compares very favorably to equivalent Mailchimp plans that could run $75–$100/month for the same capabilities.
What You Don’t Get (Know Before You Buy)
Moosend isn’t perfect for everyone. Be aware of these limitations before signing up:
- No forever-free plan. The free trial is 30 days only. After that, it’s pay or pause.
- No phone support on Pro. Live chat is available Monday–Friday only; 24/7 support isn’t included.
- Transactional emails require Moosend+. If you need order confirmation or receipt emails, you can’t get them on the base Pro plan.
- Limited native integrations compared to Mailchimp or ActiveCampaign. If your tech stack is complex, verify your tools connect before committing.
- No money-back guarantee. The 30-day trial is your safety net — use it fully.
- Support in English only, even though the platform is available in 7 languages.
Who Should Choose Each Plan?
Moosend Pro is right for you if:
- You’re a small business, blogger, or ecommerce brand
- You send frequently and want unlimited emails without worrying about volume costs
- You want automation and segmentation without paying enterprise prices
- You’re migrating from Mailchimp and want to reduce costs without losing features
Moosend+ is right for you if:
- You’re scaling fast and need dedicated IPs for deliverability
- You rely on transactional emails as part of your customer experience
- You want a dedicated account manager without going full enterprise
Enterprise is right for you if:
- You have 50,000+ contacts and complex requirements
- You need custom integrations, security compliance, or migration support
- You want SLA-backed reliability and bespoke onboarding
Final Verdict: Is Moosend Worth the Price in 2026?
For most small to mid-sized businesses, yes — Moosend Pro is excellent value.
The combination of unlimited sends, full automation access from day one, and contact-based pricing removes the usual friction points that make email platforms expensive to scale. You’re not penalized for sending more, and you’re not locked out of advanced features until you upgrade.
The weak spots — no phone support, no transactional emails on Pro, opaque Moosend+ pricing — are real but manageable depending on your use case.
If you’re considering it, start with the 30-day free trial. You get the full experience, no credit card needed, and enough time to genuinely test whether Moosend fits your workflow before spending anything.
Pricing verified June 2026. Always confirm current rates at moosend.com before purchasing, as contact-tier pricing may be updated.